Social media marketing is one of the best ways to reach your targeted audiences, increase your content engagement, elevate your brand awareness, make sales, and generate revenues. However, small business owners already have a lot on their plate, making social media marketing only a secondary priority.
And the other thing, social media marketing is a whole lot of job in itself that requires proper planning, data management, funding, dedication, effort, and patience. Especially for small business owners, it comes with several pain points that require serious consideration.
Despite every hurdle and pain point, you should prioritize social media marketing as a small business owner. Acquiring a virtual phone number for social media is where you can start. Remember, No pain – no gain. This article will teach you how to cope with social media pain points.
This article aims to help small business owners with social media marketing by exemplifying the top small business pain points while marketing and presenting the best and most effective social media marketing tips for a better experience and higher ROI.
Let us dive into the issue without further ado.
Running a business is no easy job but social media helps in business marketing to some extent. However, marketing through social media is neither a piece of cake, especially, not for the small business owner. And here are some of the biggest social media pain points small business owners face on a regular basis while doing social media marketing.
Time management can be one of the primary business pain points for small business owners since there are a handful of crucial tasks you need to perform daily. Social media and online marketing are unlikely to make it to your to-do lists.
You will find it difficult to manage time for everything by yourself, so at least you can hire a dedicated social media manager or opt for social management tools like Agroapulse, Loomly, and Hootsuite for your small business.
You should be mindful that quality content creation and publication are as important as other tasks for growing small businesses.
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Creating content and publishing on your social media channels won’t be effective immediately unless they resonate with your audiences. The point is you need to know your audience, understand their preferences, and create a valuably related article to encapsulate their attention.
Public relations aren’t easy; you need to grind for it. High-quality content via a blog post, tech news, infographics, or videos that address your audience’s pain points is one way to do it.
Always prioritize relevant and original content that offers value to your audiences. Of course, market research and engagement with audiences are important to understand them and their preferences.
Let us start this section with the fact that 64% of customers’ purchasing decisions result from a marketing video. It means you should focus on creating meaningful and relatable content to elevate your audience engagement rates with your business content.
Make your content compelling enough for them to like and share on their socials, which helps you reach more new audiences. Engage with them in comment sections and make them feel special and their opinion valued.
It is a whole lot of work, considering you manage the whole business. It can be a good idea to opt for a digital marketing agency to handle it for you if you can afford it.
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Every entrepreneur and business should know that times have changed, and so has the marketing strategy. In the past, word-of-mouth was the main basis of any brand awareness; however, online reviews and feedback on review sites and social media platforms have taken over.
Your digital strategy should focus on collecting positive reviews on your business’s top review sites and social media platforms. Delivering exceptional customer experience is the best way to accumulate positive reviews and feedback from your customers.
It is one of the common small business pain points; however, it can be accomplished with enthusiasm and determination to meet your business goals.
Creating a buzz in social media is a common challenge every entrepreneur and business faces in their digital marketing campaigns. Going viral isn’t something you can achieve easily – audiences should like, relate, and share at a massive rate.
However, you can deploy certain marketing strategies like offering incentives (monetary or product values) for sharing and liking your content can create some level of buzz in social media.
It helps you to increase brand awareness, reach new audiences, elevate conversion rates, and positively impact your business revenue and sales.
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Make hay while the sun shines. It means you need to deliver the correct content at the right time. If not, you will miss the mark and fall behind with time. It is difficult to stay synced and on top of the trend game.
However, social platforms like TikTok, Reddit, BuzzSumo, Answer the public, and others will help you stay updated with the trending content you can implement in your business marketing.
Stay consistent, research more sources, and create and post your content regularly to elevate your content marketing game.
As a small business owner, you do not have abundant financial resources, making it difficult for you to invest in social media marketing. However, you should be mindful that social media and digital marketing are proven ways to reach your audiences, elevate brand exposure, and engage with your likely customers.
Insufficient capital is a huge problem for small businesses, so you should narrow down your marketing tools and platforms and focus on them rather than spreading your limited business resource.
You should be wise enough to allocate your business resources properly and keep some as a backup for unfortunate scenarios.
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To remain relevant in the content marketing scene, you should post at least 5-6 times daily at timely intervals 80% of the content should be informative and relevant to the audiences, whereas 20% can be your products and services or something interesting.
Curating content daily is a tedious task unless you enjoy doing it. It requires dedicated personnel as a full-timer. It might be a problem for small businesses to invest in content marketing since we already discussed the limited resource and budgets.
Consistency is a key factor in any type of marketing, and it requires a huge spirit of innovation, dedication, and effort. As discussed in the section above, you need to curate high-quality content at a constant rate on a timely basis. After some time, you may run out of ideas and content.
Despite this inevitable situation, you can focus on your business goals for motivation and utilize several free platforms to research content ideas and marketing strategies. Scouring the internet will help you learn and devise business tips to maintain consistency in whatever you are doing.
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Maintaining a loyal following on social media is one of the common pain points for small businesses. A lack of original qualitative content can lead to unsatisfied audiences and a massive drop in content engagement.
The other aspect is your competitors targeting the same pool of audiences and customers. If you cannot keep up with them, it is evident that you are fighting a losing battle. As a small business, you do not have sufficient resources to compete with bigger players in the market.
Making an affordable deal with a digital marketing agency can help you maintain a loyal following on social media.
Social media platforms are a competitive place for marketing and advertising content. You will be racing with numerous competitors for the same prize – the audience. And the sad part is that paid adverts and collaborations always outperform organic content.
As a small business, you do not have enough financial resources to compete, which leads to limited visibility of your posted content. The social media algorithms are built to prioritize paid promotions over unpaid ones, hitting hard on businesses with limited capital.
It is a difficult task to maintain consistency in curating and posting content on every social media platform. It consumes time, effort, and financial resources. It requires a huge team of marketers and curators to maintain an omnichannel presence on all platforms.
It all comes down to the monetary aspect of maintaining consistency and omnichannel presence in available platforms, which is a serious issue for small businesses.
Effective media marketing requires proper data management, which can be an issue for small businesses. Data management tools and software require additional investment, making it even more difficult to maintain and implement.
Poor data management leads to marketing efforts not meeting the targetted goals since marketing outcomes depend on the fed data.
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Setting achievable, measurable, relevant, and time-bound business goals are crucial whenever you invest in any marketing campaign. It doesn’t necessarily have to be monetary returns; it can be of the same value, such as improved performance, elevated lead generation rate, etc.
A good ROI can sometimes be difficult to achieve due to several factors like poor data management, flawed time management, higher expectations, etc. Therefore, consider every little detail while determining your final ROI.
Key Performance Indicators should be set and monitored accordingly to see if they are being met as you initially planned. Many small business owners do not necessarily have sufficient knowledge of KPIs and stress unachievable results.
For instance, social media marketing campaigns can have KPIs that can track the number of audience engagements, new visitor count, number of shares, visitors to your website through your advertisements, and so on.
A proper KPI measurement will help you realize if your marketing efforts are bearing the desired fruits.
Above are the top 15 common small business social media pain points; now, let us move on to effective tips for social media marketing to overcome the aforementioned pain points in the next sections.
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It is necessary that you set your presence on every social platform, even if you can. You can focus on a few selected ones that are relevant to your niche and, more importantly, your audiences and customers.
What is the point of posting content on LinkedIn for your Bakery business? Instagram and Facebook are better options. Be careful to choose the platforms to share your content with since not every platform has the same audience pool.
Know your customers, see which platforms they prefer, and focus on that to save time, money, and effort. Resonate with your target audiences for better results.
Make sure you keep all your social media handles completely updated with time and business changes. Maintaining fewer business accounts on limited platforms helps you manage them well and appear more professional.
Give an authentic and professional appearance to all your social handles to attract more audiences and grab all their attention.
Make a habit of planning your social media content for a whole week or a month. It keeps you on your toes to work for it on time and avoid last-minute frantic situations. Set a weekly or monthly goal and plan your content accordingly.
At least make your content ready for posting one day before. Posting on a timely schedule increase engagement rates and keeps your audiences satisfied. It is habitual, and your content consumers will be waiting on those hours.
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Curating and posting content regularly is crucial for better consumer engagement and audience loyalty. If you have difficulty managing your posting schedules, you can easily incorporate scheduling tools like Brandwatch, Loomly, Sendible, etc.
These tools are helpful in content management and post-scheduling, offering you various analytics for campaign insights.
The use of hashtags while talking about your brand and products will have a positive impact on overall marketing and brand awareness. Hashtags are useful since it helps audiences find the right content on social media. It is a part of the social media algorithm.
Encourage your audiences to use hashtags when posting or mentioning your brand in their comments and posts. With more use of hashtags comes a better opportunity to get exposure.
Connect with your customers via their preferred social media platforms. Send them personalized messages on their special days, like birthdays, and gifts promoting your brand.
As a small business, you can directly connect with your customers on social media and gradually push your sales by nurturing them over time. Personalized communications build stronger relationships and a loyal following.
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As mentioned earlier, you should stay on top of the trends and utilize them to create relatable content to promote your brand. Trends come and go with time, so make sure you utilize them to your advantage before the time runs out.
Keep up with the trends to curate relevant content to reach more audiences and generate better content engagement with audiences. Trendy, relatable, and informative content will keep audiences engaged around your brand, spreading the word of your brilliance.
Never leave any stone unturned when you are in your initial phases. You should respond to every comment and query your content draws. It makes your audiences happy and delivers the feeling of being appreciated for their effort.
You can prepare future content to answer their query and shout out their names to take it a notch higher. It helps you build a stronger relationship with your audiences and fosters a loyal fan following.
Once you have built a loyal fan following on social media, you can use it to promote your sales campaigns and yield a cash flow.
You should set up an open mind to learning new things and accepting criticism as the basis of your advancement. Never respond to negative feedback with a sour note. Accept it and work on it the next time or on your next content.
Neglecting negative reviews can work to some extent, but taking such reviews as a source of motivation is much better. Learn to tackle such reviews and feedback smartly; sometimes, ignoring your haters is the best way.
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As a small business, you do not have sufficient business credit to opt for several paid software; however, there are several free analytics and tracking software that you can use to get insights into consumer engagements.
Google Analytics, Mixpanel, Crazy Egg, Adobe Analytics, and Heap are the best of them all. You should get the most out of these tools and only then opt for paid tools if these tools didn’t cut the chase for you.
Either way, you should incorporate tracking tools in your marketing campaigns to gain insight into your audience engagement, track KPIs, additional analytics, and reporting.
Small business owners have several pain points regarding social media marketing, including a limited budget, improper time management, low-quality data management, content management, consistency, and many more. However, you can overcome these small business pain points with proper planning and effective execution.
Researching and implementing effective business tips for efficient marketing campaigns will help you easily overcome pain points & guarantee business success.
However, it requires time, money, and dedication, which can be yet another pain point for a small business owner, so considering a digital marketing agency can be the best option if you can sort out the expenses.
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Social media offers small businesses a great platform to advertise their products, services, and the brand as a whole for free. It opens up a portal for audience engagements, product & service marketing, and sales. You can perform every task to grow your small business on social media.
You can reach small business owners with solutions to problems they can face in their businesses. Convenience them solving that problem is crucial for later stages in the business cycle. Sit for one-on-one meetings after scheduling them in the first place.
Small business owners do not have time to manage social media. They might not even know how to use social media for their good. Limited funds, content ideas, plans, poor data management, etc., are some common struggles of small business owners on social media.
Social media pain points are any business’s problems or challenges regarding social media and the marketing journey. It can be not having the basics of ROI, poor customer data management, lack of sufficient capital, losing business focus, irrelevant content plan and composition, undefined retirement planning, and many more.
The 7 reasons why most small businesses fail are:
The 10 challenges faced by small businesses are:
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