How do Instagram models make money and how much?

Ever heard about Instagram models making millions of dollars with their posts and wondered how they do that? Or, are you wondering how to monetize your Instagram account? Either way, you are at the correct place. This article has everything you need to know about Instagram models making money.

You also get to learn to monetize your Instagram account since anyone can become an Instagram model. You can get started today if you do not have an Instagram account. You will make it in a few years if you have what it takes.

Let us start by answering your first query:

How do Instagram models make money?

There are a few ways to make money as an Instagram model, which include the following:

1. Joining An Influencer Marketing Hub

An influencer marketing hub is a platform that facilitates a two-sided marketing relationship between influencers and brands and companies. Any IG model or influencer on Instagram seeking to monetize their Instagram account can join such groups to land brand collaborations.

Various brands and companies will constantly hunt for the perfect influencer to market their brand, products, and services. They might approach you if you have a considerable follower count and your content matches their niche.

As an influencer, you can browse through numerous collaboration opportunities with various brands once you join any influencer marketing hub. If you have what it takes, you yourself can land a collaboration with brands of your choice.

Joining Influencer Marketing Hub

You will get to promote brands and products you believe in, and the best part is you will have a monetized Instagram account. You just learned your first way to make money as an Instagram model; however, it is easier said than done.

You will need to research well to find genuine influencer marketing hubs where the real business takes place. Shout out Ainfluencer, one of the market’s best and most effective Influencer Marketing Hubs.

It allows various businesses to create customized ads and browse an array of specified influencers targeted to match their products and services. It also handles Influencer payments, campaign analytics, and various other aspects of influencer marketing.

Some other notable Influencer Marketing Hub platforms are Awario, Followerwonk, Klear, BuzzSumo, and Upfluence. All these platforms facilitate collaboration between influencers and brands.

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2. Getting Paid By Sponsorship Posts

Whenever you reach a certain landmark of Instagram Followers (for example, 10K), different brands and companies will reach out to you, offering you sponsorship deals to promote their brand, products, and services.

These sponsorship posts and stories can land you thousands of dollars depending on the deal you make with them. These brands will pay you to promote them and their products on your Instagram posts.

Getting Paid By Sponsorship Posts

All of your sponsored posts will be marked with various labels like sponsored, promotion, or Ad. We couldn’t tell you the exact amount you earn from a sponsored post because it depends on factors like brand stature, follower count, content quality, engagement rate, and whatnot.

According to various studies and reports, a sponsored Instagram post pays an influencer from $25 to $2,500 depending upon the category of influencer – Micro, Macro, Celebrities, etc.

The idea behind it is your followers will come to know about them and even become their customers if they relate to the products and enjoy them, more importantly.

3. Leveraging Affiliate Marketing

The other proven way of earning money as an IG model is using your influence to drive your Instagram followers to make purchases from various marketplaces through an affiliate link on your Instagram post.

Leveraging Affiliate Marketing

You will earn a certain percentage of every sale made through your affiliate link. Affiliate marketing is beneficial to both businesses and influencers. Businesses get their promotion and sales funnels running while influencers make money from every affiliate sale.

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4. Establishing An Online Instagram Store

As you grow bigger and more popular in the Instagram scene, you can launch your own merchandise representing your beliefs and brand. Your followers would love to be a part of that process and support your cause.

Not only merchandise but also an investment in various products and services will turn out to be successful with support from your followers. For instance, PRIME, a hydration drink by KSI and Logan Paul, instantly sells out when it hits the Supermarkets.

Establishing Online Instagram Store

It is all down to KSI’s and Logan’s followers. These YouTube creators have a combined 36.9 million followers on Instagram, which they put to good use.

You could also replicate any other creator or influencer has accomplished. All you need to have is loyal followers backing you up. There will be a day when you make seven figures in a single day if you gain followers that are loyal.

Why do some Instagram models make more money than others?

As we discussed, there are variable earning rates from one influencer to another, depending on numerous factors. In this section, we shall discuss why some Instagram models make more money than others. Let us discuss the three important ones.

1. Number of followers and average post engagement

The number of Instagram followers is the highest determining factor of your earning rate per post. It is simple; with only a few hundred followers, you will not attract brand deals and marketing offers.

For instance, if you have a few thousand followers, small and local brands will approach you for marketing reasons. In contrast, if you take examples of successful models like Sommer Ray, Kendall Jenner, Kylie Jenner, and Gigi Hadid, global brands want to work with them.

Number of followers and average post engagement

Why? Because they have billions of followers on Instagram, which allures top brands worldwide in the hopes of reaching out to huge masses and generating bigger sales funnels.

A greater number of followers define larger reachability with better engagement rates – a simple logic. Brands make bigger deals with influencers with greater audiences and more engagement rates.

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2. Niche and Area of Expertise

As mentioned earlier, brand stature and brand niche also define how much you earn from your brand deals. A hair product company might not be able to match the deal you get from a clothing line or a luxury jewelry brand.

Your area of expertise plays a significant role in your Instagram modeling income. It is obvious that a model working with luxury jewelry or high-end brands makes more amount of money than one with other niches.

Niche and Area of Expertise

However, the competition for landing such brand deals is extremely high, and only the ones with the best expertise in the niche can land those collaboration opportunities. You might already know about this factor if you have some understanding of traditional models and modeling agencies.

3. Level of Influence

Let us start this section with two of the biggest names on Instagram – Christiano Ronaldo and Dwayne Johnson (the rock). These two names have a combined follower count of 865 million on Instagram, and more importantly, these followers are loyal and actively engage with every one of their posts on Instagram.

It shows their level of influence on their audience or followers. These types of celebrities or Instagram models have a global reach and a high level of influence over a massive number of audiences, allowing them to land the biggest marketing and sponsorship deals with top brands on Instagram.

Level of Influence

The amount of money they get paid is directly proportional to their Instagram follower count and the level of their influence. Compared to them, a macro influencer has fewer followers, earning them smaller deals and a lesser amount of money.

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How much money do Instagram Models make?

You must now have a tentative idea that the amount of money Instagram models make is all down their follower count. It is simple math, 60% influence level, 50% engagement rate, and 10% sales rate from a celebrity and macro influencer cannot be compared.

Let us uncover how much money Instagram models make based on their types. Yes! Instagram models are categorized based on their celebrity status, niche of expertise, media attraction, and, more importantly, their follower count.

Let us dive into the types of Instagram models and learn about their follower count, and the amount of money from a post shared on their account.

1. Celebrity Instagrammers

Celebrity Instagrammers can be from any niche, like modeling, football, basketball, UFC, YouTube, Films & entertainment, and whatnot. These Instagram models have millions of followers and are famous throughout the globe.

How much money do Instagram Models make instagram celebrities

Celebrities like Christiano Ronaldo, Kylie Jenner, Lionel Messi, Selena Gomez, Dwayne Johnson, Ariana Grande, and Kim Kardashian have more than 300 million followers each. So, it is obvious that celebrity Instagrammers have at least a million followers, making them the top paid Instagram models.

These names are brands (in themselves) and usually earn more than $1 Million on a single sponsored Instagram story or post. It is not true that every celebrity Instagrammer earns the same; it depends on how big the name is.

For instance, Cristiano Ronaldo (@Cristiano) and Lionel Messi (@Leomessi) earn over a million dollars per post shared on Instagram. Whereas Dwayne Johnson (@Therock) and Kim Kardashian (@Kimkardashian) earn $650K and $620 per post simultaneously.

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2. Style Bloggers

Fashion Bloggers or Style Bloggers are secondary compared to celebrity Instagrammers as they earn comparatively less. This category of bloggers must have more than 100K followers on Instagram.

How much money do Instagram Models make style bloggers

These Instagrammers promote lifestyle, fashion, and luxury brands like any other celebrity Instagrammers; however, they are paid comparatively less. They earn anywhere between $10,000 to $25,000 per sponsored Instagram post.

Chiara Ferragni (@chiaraferragni), Kristina Bazan (@kristinabazan), Aimee Song (@aimeesong), and Rach Parcell (@rachparcell) are some of the top paid Style Bloggers on Instagram.

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3. Instagram Influencers

Instagram Influencers have comparatively fewer followers, which means they earn less as well. These groups of influencers earn the least of all Instagram models. They usually earn anywhere between $150 to $2000 per sponsored Instagram post or s story.

How much money do Instagram influencers make

Let us sub-categorize this set of influencers into two further groups – Micro & Macro Instagram Influencers.

a.     Micro Instagram Influencers

Micro-Influencers have a small group of followers compared to other influencers or models. They have less than 10K followers and target a particular niche content. It could be a lifestyle vlog, travel, moto vlog, or something else.

These micro Instagram influencers earn at least $200 per shared post on Instagram.

b.     Macro Instagram Influencers

Instagram influencers who are a level above micro Instagram influencers are Macro Instagram influencers. These Influencers have more than 100k followers and have variable earning rates per post.

An influencer with more than 500K followers earns $2000 per post, while someone with less than 500K followers earns $10 per every 1000 followers on a post.

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Estimated Earning Potential of Instagram Models

There is no exact salary cap for Instagram models, it is a variable entity that depends on the nature of the deal and the influencer’s online status. So, let us divide these models based on their follower count and calculate their estimated earning potential.

a. Fewer than 10,000 followers

Any Instagrammer can start earning on reaching 6K followers by reaching out for sponsorship and marketing deals with local brands. They do not have a defined amount per post; however, (you can say that) an influencer with less than 10K earns anywhere between $88 and $208 per post.

b. Between 10,000 and 100,000 followers

You can classify these groups of influencers as mid-tier influencers as they fall above the 10K followers group and earn a “Swipe Up” feature. They can also land deals from top brands with a good pay rate.

According to Statista, mid-tier Instagram Influencers earn $1,221 per sponsored post on Instagram.

c. Between 100,000 and 1 million followers

Once you cross the 100K followers, you will have acquired much-needed recognition to land brand deals from bigger global brands. More the number of followers greater the earning rate from sponsorship deals.

All these influencers fall under Macro Instagram Influencers, and they make $1804 per sponsored post on average. They can monetize posts based on the number of views and engagement – $10 per 1K followers on a shared post.

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d. More than 1 million followers

Any Instagram model with more than 1 million followers gain a competitive advantage over other influencers. They make a good amount of money depending on various factors like reach, engagement, influence, etc.

You cannot generalize the earnings per post in this category because not all influencers earn the same amount of money per sponsored post. For instance, Lionel Messi (@Leomessi), with 388 million followers, makes at least a million dollars per post, while Selena Gomez (@Selenagomez), with 363 million followers, makes $700K per post.

Factors That Determine Instagram Models’ Salary

We have touched on this matter in some of the sections above, so we shall keep it short and point out the obvious factors in a bulleted form.

Instagram Models’ Salary is a dynamic entity, and numerous factors are involved in determining it. Some of the most obvious ones include the following.

  • Follower count – number of followers on an Instagram account.
  • The nature of the niche itself. Luxury jewelry pays greater sums per deal.
  • Influencer’s expertise in the niche and level of influence.
  • Quality of the produced content & the accumulated audience/follower engagement.
  • Influencer’s geographical location. USA Instagram models can outearn IG models from Africa.

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How to become an Instagram Model and Get Paid?

Literally, anyone can become an Instagram model nowadays; all you need is a vibe that everyone can match. Grind is the root of success – a sheer determination accompanied by unique content that audiences can relate to will definitely take you to places you can only imagine of.

How to become Instagram Model and Get Paid

Let us learn to become an Instagram model in the following steps:

  • Create an Instagram account.
  • Present yourself well with a well-scripted bio.
  • Create unique content and regularly post them. Content plans can be of great help.
  • Use hashtags to promote your Instagram content on different social media platforms.
  • Make sure to manage a good reputation online.
  • Engage as much as possible with your audiences and ask them to help you out at their level.
  • Collaborate with complementary channels, accounts, and other influencers to maximize your reach and recognition.
  • Stay social and believe in yourself and your hard work.

Once you reach 10K followers, you start attracting brand deals from companies of all sorts. Work with the ones you believe in and stay true to your posts or content. For example, if you collaborate with the Xiaomi brand, do not show off iPhone until your deal is off. Keep yourself away from criticisms.

Keep an open mindset to learning new things and be ready to tackle criticisms. Always welcome constructive criticism and take lessons from them to improve next time.

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Top 10 Paid Instagram Models & Their Expected Earnings

In this section, we shall discuss the top 10 highest-paid Instagram Models with their expected earnings per sponsored post. All these IG models are mega-influencers and have at least 250+ million followers at the time of writing.

1. Cristiano Ronaldo (@Cristiano)

Ronaldo is a Portuguese footballer, model, and public figure. He is the most followed person on Instagram, with 513 million followers at the time of writing. He is also the highest-paid celebrity on Instagram, earning at least 1.6 million dollars per sponsored post.

2. Lionel Messi (@Leomessi)

Leo Messi, yet another football superstar, is the second most followed person on Instagram. Argentine International has 388 million followers at the time of creating this article and is expected to make at least 1 million dollars per Instagram post.

3. Selena Gomez (@Selenagomez)

Selena is an American singer, songwriter, actress, and film producer. She is the most-followed female Instagram celebrity, with 363 million followers in 2022. Her posts have one of the best engagement rates so far, earning her a whopping $700K per promoted post.

4. Dwayne Johnson (@Therock)

The rock is a professional WWE wrestler and one of the highest-paid  Hollywood actors. He has a massive fan following that mounts to 352 million followers on Instagram alone. He is also paid handsomely on Instagram, making $650K per post.

5. Ariana Grande (@Arianagrande)

Ariana is an American singer, songwriter, and actress. She, too, has a massive fan following resulting in 343 million followers on Instagram. She also receives a hefty amount of money – $620K per Instagram post.

6. Kim Kardashian (@Kimkardashian)

Kim Kardashian is a TV reality show artist – Keeping Up with the Kardashians, and a public figure. She has a massive fan following as of today, with 335 million followers on Instagram alone. She makes about $620K per Instagram-promoted post

7. Beyoncé Knowles (@Beyonce)

Beyonce, also known as “Queen Bey,” is an American singer, songwriter, and actress. She has become the most influential female musician of the 21st century with her boundary-pushing artistry and vocals. She has 285 million followers on Instagram and earns about $600K per publication.

8. Khloe Kardashian (@Khloekardashian)

Khloe is another character from the TV reality show “Keeping Up with the Kardashians.” She is also a successful businessperson and a fragrance designer. She has 282 million followers on Instagram and makes at least $500K per promotion.

9. Justin Bieber (@Justinbieber)

Justin is a Canadian singer with a massive fan following amongst females. He has 268 million followers on Instagram at the time of writing. And he makes at least $470K per promotion post he shares on Instagram.

10. Kendall Jenner (@Kendalljenner)

Kendal is yet another member of the famous TV reality show – Keeping up with the Kardashians. She is the youngest of the sisters and arguably the most successful model in the family. She has a massive fan following, accumulating 266 million followers on Instagram, which enables her to earn about $470K for each promotion.

Highest Earning Instagram Models & Influencers and Their Earnings

Name Instagram ID Average Earning per Post
Cristiano Ronaldo @Cristiano $1.6 Million
Lionel Messi @Leomessi $1 Million
Selena Gomez @Selenagomez $700k
Dwayne Johnson @Therock $650k
Ariana Grande @Arianagrande $620k
Kim Kardashian @Kimkardashian $620k
Beyoncé Knowles @Beyonce $600k
Khloe Kardashian @Khloekardashian $500k
Justin Bieber @Justinbieber $470k
Kendall Jenner @Kendalljenner $470k

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1. Why do brands want to work with Instagram models?

The most simple answer is the social influence the IG models exert on their followers. Brands see this as an opportunity to build their credibility, elevate audience reach, increase customer inflow, and generate sales. A popular Instagram model can carry the whole marketing campaign for the brand’s profitability.

2. What are the differences between Instagram models and regular models?

The difference between Instagram models and regular models is that regular models come through modeling agencies and can be Instagram models as well, but Instagram models don’t actually model. They just create an appealing online presence with a considerable amount of followers. Both of them get paid for their work.

3. Do Instagram Models Get Paid?

Yes, Instagram models get paid based on their brand deals. An IG model must have at least 10K followers to attract business deals. A greater number of followers earn more money for each IG model.

4. How much do Instagram models make per post?

The amount of money an Instagram model makes per promoted post can range from a few hundred dollars to more than 1.5 million dollars. It all comes down to the follower count. More number followers equal a bigger sum of money.

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